Our History

It all started with a phone call from an industry contact who was tired of the inflexibility of the system they had and the money they were required to pay for every small change they requested in the system!

We had just started our automotive focused business solutions company when our contact asked if we could build a business management system ground-up! She did not have any money to pay us for a system nor offered any guarantee of business. But she knew of our outside-in culture, knowledge of the automotive industry and had confidence in our ability to execute.

We accepted the challenge and got started. The idea of building a disruptive solution in this domain was exciting. We wanted to create a solution that was focused on end-users, leveraged technology and was designed to be flexible and growth-oriented. We lost some initial bids as we were considered too small, but eventually did get an important company to take a leap of faith on us! We deployed a modern, highly flexible and scalable business management system for them in a short period of time and have never looked back.

Since then we have expanded the range of our solutions into other related areas, gained several new accounts and expanded to other industries that use a franchise network to sell high-value products.

All of our solutions include a comprehensive range of features & functionality and embody our core principles of flexibility, ease of use, and fast performance.

We love to innovate and solve customer problems and offer “on-going” growth to our customers. We provide on-going system improvements at no additional costs and require no change orders. And we continually strive to ensure that our customers never make a similar phone call to any one else!

We now have a range of software solutions that help companies interact with their franchise network. This ranges from solutions to help with:

  • Dealer Packages / Contracts
  • Business Management
  • Contact Management
  • Facility Project Management
  • Warranty Claims Processing & Audits

Today we help several well-known brands interact with thousands of dealers to drive performance and improve collaboration.

Global Operations

Optimum head office is located in Irvine, California and our software engineering & support center is located in Ahmedabad, India. We also have representatives in Atlanta, Toronto and Frankfurt to help support our customers and be close to them.

We aim to grow our geographical footprint with our customers, so we understand the nuances of each regions and support our customers effectively.

Having strengthened our technical and business skills, we aim to offer our specialized, innovative and best-in-class solutions to our customers across the globe in automotive, powersports, transportation and equipment industries.

optimum offices

Our Core Values

Our growth is based on the following core values we have ingrained in our company

Strong Customer-Oriented Approach

We adopt a customer-centric / outside-in approach that incorporates our understanding of industry practices and our customer preferences to grow our solutions on a continuous basis.

Adding Value

We strive to add value in our processes and endeavors, sometimes questioning our customers and even thinking on their behalf. Again, our core belief is that we build great solutions by going above and beyond what may be required.